A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass Practical use · Risk versus time · Product replacement · Virtual test markets. Definition of market test: an examination to see if a sample of a product will sell in a market. To test multiple marketing scenarios and select the most promising for expansion. - Small Business Encyclopedia. Product marketing Play mines Distribution Service Retail Brand management Brand licensing Co-creation Account-based marketing Ethics Effectiveness Research Segmentation Strategy Activation Management Dominance Marketing operations Social marketing Identity Digital marketing Promotion. Here are a few suggestions to spark your creativity:. This ensures that the new really does, eventually, replace the old; and it may reveal that both can run. Set up a website with the product or service described and have a survey at the end asking for feedback. Ask your friends and family if they'd buy this product at the price you will have to charge.